Creative Industries: The competitive edge for South West businesses

Plymouth College of Art and Falmouth University, two of the leading providers of creative education in the South West, will host a series of Creative Industries panels and workshops at Venturefest South West. The hugely successful technology industry event is expected to bring together more than 800 businesses, entrepreneurs, investors and academics from the South West’s tech industries in a one-day event on 17 June 2019 at Sandy Park, Exeter.

The Creative Industries panels will be led by Oli Raud, Strategic Funding Manager at Plymouth College of Art who has been instrumental in building the college’s portfolio of externally-funded projects including Atlantic Youth Creative Hubs and the Environmental Futures and Big Data Impact Lab, and Professor Greg Whelan from Falmouth University, Research & Innovation Programme Lead: Creative Industries Futures and Professor of Performance, Academy of Music and Theatre Arts (AMATA).

Oli Raud said: “We’re delighted to be hosting the Creative Industries panel and HackFest at Venturefest South West, this year. The Creative Industries and wider Creative Economy are key to the ecology of business and innovation in the South West as we strive to grow, attract and retain the brightest talent and further capitalise on the great steps being made to make our region known not only as a great place to live but also to invest, do business and shape the products and services of the future.“

Competitive advantages for businesses
In ‘Virtual Reality and Immersive Technologies’, Vicktor Brelsford, Managing Director of digital development agency One Polygon, and Dr Hannah Wood, from the South West Creative Technology Network, will discuss the new digital tools that are available to visualise future products and services, framing virtual reality as a tool that can give business owners a competitive advantage when designing new products.

In ‘Investing in Digital Design and Manufacture for Product Development’, Ben Mundy, Manager and Knowledge Exchange Coordinator at Fab Lab Plymouth, will share insights on the ways that digital design and manufacture can boost productivity and reduce lead time for the creation of new products, utilising 3D printing technologies to drive efficiency in research and development.

Interactive workshops at Venturefest will include ‘User Experience Design’, led by award winning product UX designer Paula Kaminska, who worked on the highly successful FinTech startup Duesday app.